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Web by Wire

Generative engine optimization (GEO): get recommended by AI assistants

Customers now ask ChatGPT, Gemini, Perplexity and Claude things like 'who's the best plumber near me?' Those assistants recommend a short list of businesses. We help make sure they know who you are, trust what they read about you, and include you.

Sound familiar?

Signs you need generative engine optimization (GEO)

Hands working with digital technology icons, representing AI and search
  • You ask ChatGPT for a business like yours in your area, and you're not mentioned
  • AI assistants describe your business with outdated or wrong information
  • Your name, address, services and hours differ from one website or directory to the next
  • Your website blocks AI crawlers, or gives them little to read

What's included

How we handle generative engine optimization (GEO)

The outcome

What you can expect

  • Mentioned in more AI answers
  • Accurate AI descriptions of your business
  • Consistent information everywhere
  • A head start on a growing channel

Results are measured from a baseline taken before we start, and reported to you in plain English.

Recommended plan

Performance Plan

Treat your website like your best salesperson.

$1,499to $2,999 / month

  • Everything in Growth
  • GEO: monthly tracking of your mentions in ChatGPT, Gemini and Perplexity
  • Directory and citation consistency
  • Review generation program
  • Conversion rate optimization and A/B testing
  • Continuous speed and UX optimization
  • Monthly strategy call
Choose Performance Plan

Generative Engine Optimization (GEO) questions

What is generative engine optimization (GEO)?

GEO is optimizing your online presence so AI assistants like ChatGPT, Gemini, Perplexity and Claude can find accurate information about your business and include you when they answer questions or make recommendations.

What's the difference between AEO and GEO?

They overlap. AEO focuses on being the direct answer in search results like Google's AI Overviews and featured snippets. GEO focuses on being mentioned and recommended inside AI chat assistants. We usually work on both together.

Can you guarantee ChatGPT will recommend my business?

No. AI answers vary by question, person and day, and no one controls them. We improve the things these tools rely on (accurate facts, clear content, reviews and reputation) and track your mentions over time.

Book a strategy call

Thirty minutes, no pressure. We'll walk through your website report and show you the three changes that would bring in the most leads.